Colors often have different meanings in various cultures. And even in Western societies, the meanings of various colors have changed over the years. But today in the U.S., researchers have generally found the following to be accurate.
Color plays an important role in brand identity — it draws consumers to products, stirs emotions and has a huge impact on brand recognition.
Colors can make us feel happy or sad… they can make us feel hungry or relaxed. As a designer, it’s important to understand the psychological effects colors might have on an average person, or your client’s target audience. Lets take a closer look at how color impacts our emotions and behaviors.